VisitPITTSBURGH 2018 Annual Report and Meeting
The theme for the VisitPITTSBURGH 2018 Annual Meeting was "Bigger, Better, Best." I needed to create a visual motif of consistent self-improvement without reflecting too much on the past. I build a mini-brand around a logo and the Annual Report, focusing on bold colors, isometric vector graphics, and people. This look was carried through from everything to signage and PowerPoint presentations to an (outsourced) animated opening sequence for the Annual Meeting. The result was a highly memorable theme that wowed 500+ attendants.